George WilkinsonIf you’ve ever Googled “best student cities in the UK,” you’ve probably seen the same list: London, Manchester, Edinburgh… but let me let you in on a little secret: Aberdeen is that one. And if you haven’t heard about it yet, that’s exactly why Robert Gordon University (RGU) launched their brilliant campaign — #UndiscoveredAberdeen — to put this vibrant city on the map in a whole new way.
So let’s talk about it. Why is Aberdeen worth your attention as an international student?
This past April, RGU officially launched its #UndiscoveredAberdeen campaign — a bold and refreshing initiative designed to put the spotlight on the city of Aberdeen and its untapped potential as a student, cultural, and lifestyle destination.
The campaign has two core goals:
- To boost the city’s and university’s appeal to prospective students, partners, and visitors.
- To encourage people to explore and experience Aberdeen, revealing its charm far beyond the commonly known attractions.
Mapping Out a New Narrative for Aberdeen
With #UndiscoveredAberdeen, RGU is rewriting the narrative around the city — one that goes beyond the grey granite buildings and gives the world a peek into the vibrant student life, cultural richness, and scenic beauty that define the northeast of Scotland.
Through this campaign, the university is leveraging digital storytelling, student engagement, and local insights to introduce a more dynamic and authentic picture of Aberdeen. The campaign is also a call to action — inviting students, residents, and visitors to explore the city with fresh eyes.
What’s Inside the Campaign?
At the heart of #UndiscoveredAberdeen is an interactive campaign hub that curates the very best of what Aberdeen has to offer. Here’s what you’ll find:
- City Insights – Useful information for anyone considering Aberdeen, including what it’s like to live, work, and study here.
- Beyond the City – Ideas for easy escapes to nearby villages, countryside walks, and coastal spots.
- Music & Culture – Highlights of Aberdeen’s growing creative scene, including music festivals, galleries, and performance venues.
- Food & Drink – A guide to the city’s best eats, from cosy cafés to hidden food gems.
- Beaches & Castles – Some of the region’s most breathtaking scenery and historic sites.
- The Undiscovered Map – A curated map of must-visit locations in and around Aberdeen — built from local recommendations.
Whether you’re a prospective student considering your UK university options or a long-time local looking to fall back in love with your city, #UndiscoveredAberdeen offers a fresh, youthful take on what makes this place special.
Why It Matters
In a world where student recruitment is increasingly competitive, RGU is taking a smart and meaningful step forward. By showing off the full lifestyle experience — not just academic offerings — the campaign positions Aberdeen as more than just a place to study. It’s a place to thrive.
With international students in mind, #UndiscoveredAberdeen is especially valuable. It helps new arrivals feel more confident about moving to a city they may not know much about, offering a sense of place, community, and adventure.
🔗 Visit the official campaign page to explore the map and start your own Aberdeen discovery: rgu.ac.uk/undiscoveredaberdeen
#GlobalScholar #UndiscoveredAberdeen #RobertGordonUniversity #StudyInScotland #RGU #InternationalStudents #StudentLife #HiddenGems #Aberdeen
George Wilkinson
